About us

At Pronto Sport I/S, we are passionate about football and dedicated to providing equipment that truly makes a difference for modern players. We specialize in high-quality products that combine lightweight design, functionality, and durability – all to help you perform better on the pitch.

Our Mission and Vision

Pronto Sport exists to empower football players of all levels to reach their full potential. We are driven by a commitment to innovation and performance, designing products that are as comfortable as they are functional. Our vision is to become the leading brand for football players worldwide, providing specialized equipment that offers a competitive edge while reflecting the modern player’s needs and aspirations. By staying close to the football community, we aim to redefine what performance-focused gear can achieve.

Our Story

Pronto Sport was founded in 2022 by Victor Priegel, a former FC Nordsjælland player. After a knee injury ended his professional dreams, Victor used his experience as a player and passion for innovation to create Pronto Sport.

Fodboldspiller iført sorte strømper og støvler placerer et Pronto carbon produkt på skinnebenet på en grøn fodboldbane.

From the Garage to the Market

We started with only 250 pairs of shin pads and 250 pairs of socks, designed and sold from a garage. These products were an immediate success, setting the standard for the future of football equipment.

Innovation from the Beginning

Our original carbon shin pads were the first of their kind on the market. They quickly became popular among players looking for lightweight protection without compromising on comfort.

Expanding Our Range

Since then, we have expanded our product range with a focus on innovation. Our latest addition is the groundbreaking Carbon Insoles, designed to be the most performance-driven insoles on the market. They enhance stability, power transfer, and comfort – perfect for both training and matches.

What Makes Us Unique?

At Pronto Sport, we stand out by offering:

  • Innovative Products: From lightweight carbon shin pads to grip socks and the revolutionary Carbon Insoles.
  • Understanding Players’ Needs: As former players, we know what it takes to perform at the highest level.
  • Specialized Range: With a focus on key products, we provide everything a player needs to maximize their performance. Explore our full range in the shop.

Person i sort træningstøj holder Pronto carbon benskinne frem på en grøn fodboldbane

Our Values

  • Quality: We use only the best materials and technologies to deliver products that last. You can read more about our Pronto-warranty here!
  • Innovation: We continuously develop new solutions to improve players’ experiences.
  • Customer Focus: We prioritize our customers and ensure a seamless experience from purchase to delivery. You can always expect a fast reply from our customer service.

Meet Team Pronto

At Pronto Sport, our team consists of dedicated individuals and athletes working to make a difference in the football world.

  • Victor Priegel (Founder & Co-Owner): A passionate entrepreneur and former FC Nordsjælland player.
  • Elias Hedegaard (Co-Owner): A former fitness brand owner with a focus on expanding Pronto internationally.
  • Alexander Kobberø (Head of E-commerce): An expert in e-commerce who ensures a top-notch online shopping experience.

These are just a few of the key figures behind Pronto Sport. Our team also includes dedicated employees and a growing network of Pronto Athletes representing our brand on the field.

Who Are Our Customers?

Our products are designed for modern football players aged 12-35 who want to enhance their performance. Whether you're an amateur or a professional, you'll find the right equipment with us.

Why Choose Pronto Sport?

We are one of the only brands exclusively focused on football equipment. With products designed for players and a commitment to innovation, functionality, and quality, we help players take their game to the next level.

Check out our full range or explore our newest products to see how Pronto can elevate your game.

Contact Us

If you have questions or need assistance, feel free to reach out:

We look forward to helping you!

 

EXPLORE THE ONLINE SHOP